A 360 marketing strategy is a comprehensive plan that focuses on reaching the target audience from multiple platforms and channels. This type of strategy generally combines both traditional marketing and digital marketing channels as it infuses within the entire customer journey. Basically, a 360 marketing strategy will ensure that customers have a positive experience of communication regardless of their location or what device they may or may not be using.
Ambient marketing is a way of promoting products or services using unusual locations or items and their elements to your advantage as a communication channel. It involves creative advertising messaging, interacting with the target audience, and should affect consumers on an emotional level.
Compelling Radio Spots to impactful Podcasts, audio mode of advertising is redefining how we promote a product or service in the most creative & unconventional way.
Every brand's fate is premised on the visual representation of its product offerings, from the product packaging to the product look & feel as per the TG. The real brand value is a byproduct of apt & class-apart Product Design.
Creating compelling creatives for the digital platform is the key for any brand today to survive in an ever expanding digital ecosystem. Not just that, ad placement through performance marketing on digital platforms is also vital for a brand's visibility on a macro level.
Brand Films can make the most intricate connect with the TG with thought provoking campaigns & brand stories that leaves an indelible mark in the hearts of masses.
An integrated marketing campaign combines multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. The main goal of most integrated campaigns is to convert viewers into customers.
Out-of-home advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go".
Print advertising uses printed media such as newspapers, magazines and billboards to advertise services and attract more customers to a business. It is a common form of advertising that captures an audience's attention when they read particular publications.
